Coffee Communication and Education
2022
UX/UI
Madison Cozart: UX Researcher
Ethan Slick: UI Designer
Fatima Khan: UX Designer
Breve
Aa
Montserrat
Color Palette
Typography
Tools Used
There are currently no leading social apps designed entirely for coffee enthusiasts that have multiple features consolidated in one place.
Breve is a coffee education app that connects users, has a search feature and informs on community events.
RESEARCH: problem definition, ideation, proto persona, conduct user interviews, empathy map
TESTING: paper prototyping, low fidelity prototype with iteration competitor analysis, and user journey map
PRODUCTION: iterate flows based on feedback from user testing
PAIN POINTS
Does not like being in places that are grimy and overly crowded.
Hard to find a good place to study especially with the overwhelming amount of results.
Moving somewhere new makes it hard to make new friends with similar interests.
GOALS
Wants to find niche local coffee shops
that can also enable him to support small
businesses.
Find local/online friends who plays the
same game so that he could play with
them when ever they are free.
Wants to support as many local shops
and stores as possible.
KNOWN HABITS
Loves visiting places that put an emphasis on décor.
Goes to many events like game nights,
meet and greets, and comedy nights.
Is always busy doing something with many
hobbies and friends to hang out with.
Introvert
Extrovert
Time Spent Online
Time Spent Outside
Confidence
PREFERENCES
Bryson just transferred to Orlando to go to college for computer science and is looking to get settled. He enjoys gaming, listening to music, and coding, and one of his favorite places to do this is at local coffee shops. He likes going there to make friends and just to get his favorite drink: a cold brew coffee.
ABOUT
Bryson Adler, 20
JOB TITLE
STATUS
LOCATION
Student
Single
Orlando, FL
Users have different drink preferences and like having a variety of options available.
Due to a lack of knowledge and resources, customizing coffee at home can be difficult.
Finding new coffee places is difficult due to overwhelming amount of information.
Having organized and easily viewable menu and ingredient list of locations would be helpful.
Inconsistencies products at different locations make it unlikely to try new places.
Key Insights from the Interviews
We interviewed 15 participants that helped us discover the purpose of visiting coffee shops and how we can make the experience better through this app.
The research questions we wanted to know included:
How frequently do they go to coffee shops and with what purpose?
What attracts these individuals towards coffee shops?
What helps this audience decide on how to make coffee or choose a drink?
How connected are they with mobile apps and how can we add to their experience in this application?
An audit was performed on five competitors and their value proposition to gain a better understanding so we could build a better product.
We examined the placement of information in their apps like menu categories, mapping features, the type of filters they include, and information on coffee and events. They gave us a better understanding of the market and its trends.
The loading screen is designed to avoid having a first impression that overloads the user with excessive content.
The color contrast from light to dark and the percentage are both ways for the user to gage the loading time.
This design covers the Café Search and loading screen.
One of the intended purposes of Breve is the ability to guide users into exploring new coffee shops that fit their specific (or niche) interests.
Users arriving at the Café Search section will be offered a selection of coffee shops within their vicinity.
Users can then browse the menu or call to place an order. They can also filter down their search to find an ideal coffee shop experience.
Tapping on filter search opens an overlay that gives users specific options to search by based off of user data.
Some buttons are colored differently to distinguish the drop down buttons from the normal ones.
We want to expand further on other features for the app, such as the social and educational aspect. We also want to research ways to add features for those who work in the industry by creating tools within the app for barista and company inclusion.